Al Maktoum Foundation Held Training Course in Media Marketing

Al Maktoum Foundation, in collaboration with Future Horizon Radio and TV Training Center, held a training workshop for its employees in the basics and skills of media marketing presented by Dr. Bilal Mirza.

The course focused on several topics, including the nature of contact and communication and their importance in media marketing, communication with others, marketing principles and tools, and the methods of establishment of sustainable relationship with the targeted, in addition to marketing skills. The course also reviewed communication strategies and skills when addressing others.

The trainees expressed their satisfaction with the course and how they got benefit, noting the need to intensify this type of courses to share experiences and to use benchmarking with similar bodies in order to gain experience. They also expressed their appreciation to Dr. Bilal Mirza.

Mirza Al Sayegh, Member of the Board of Trustees and Office Manager of His Highness Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai and UAE Minister of Finance and Patron of the Foundation, stated that the Foundation, due to the kind guidance of its patron HH Sheikh Hamdan, gives this course great importance for media marketing to develop skills, upgrade capacity and share expertise and excellence in performance, as well as cadres training in order to draw strategic plans. These courses will continue in order to reach broader horizons in the activities of the Foundation in the UAE and abroad.

Mohammed Obaid bin Ghannam, the Foundation Secretary-General, lauded holding this course and its role in providing the best service with a high professional level of quality. At the end of the course, Appreciation Certificates were distributed to participants.


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